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Android Income Report #5: September 11

2011/10/05 / / 13 Comments

Another month is over, it’s time for income facts again. Please excuse the delay, I’ll try to be more on time next month.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $1,100 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 107,000 installs (+7k), 15% active

AL Voice Recorder – about 399,000 installs (+17k), 24% active

AL Voice Recorder Ad Free – 747 installs (+27), 41% active

Droid-Blog.net Android App – 235 installs (+44), 26% active

SmsToSpeech full – 686 installs (+11), 42% active

What did I do?

At about the 20th of September it was clear that I wouldn’t hit my goals. Fortunately I was just in between two projects and was able to invest a day. In that time I reworked the AL Voice Recorder technically and added two new features: A seekbar (finally!) and speech to text for the naming of records. Additionally I did something I should have done a long time ago: I integrated madvertise. I also published a minor update for 3D Invaders, but added no big features.

Advertising Stats

Enough talking, lets start with the facts!

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 348,715 (-90k)

Impressions: 324,318 (-96k)

Fill Rate: 93% (-2.79%)

Clicks: 7,390 (-1k)

CTR: 2.28% (+0.28%)

eCPM: $1.04 (+$0.13)

House Ads: 9,620 (-12.7k)

Adjusted Requests:  358,335 (-102k)

Adjusted Fill Rate: 90,51 (-0,65%)

Madvertise

As I’m not using house ads in Madvertise, no adjusted requests and fill rates are shown here.

Requests: 291,556 (+40k)

Impressions: 53,706 (+300)

Fill Rate: 18% (-3%)

Clicks: 2,292(-582)

CTR: 4,27% (-1.1%)

eCPM: $8,19 (-$2.09)

Performances of both networks were not as good as in the previous month. Since I added madvertise to the voice recorder who worse CTR than 3D Invaders, I can probably expect madvertise’s CTR to drop a little further this month.

How much?

This time I split up my ad revenue to give you a better overview of the potential performance of games vs. tools:

Madvertise:

3D Invaders: ~$398,72

AL Voice Recorder: ~$42,01

Madvertise Total: ~$440.73 (-$109.62)

 

AdMob:

3D Invaders: $134.13

AL Voice Recorder: $204.61

AdMob Total: $338,74 (-$41,94)

 

Market sales: ~$65,32 (-$24,08)

In-App purchases: ~$4.46 (-$3.77)

 

Total: ~$849.25 (-179.32)

I missed my goal big time. The retrogressive growth of my app downloads were clearly visible in my income this time. I hope the changes I made and will make will lead my income into the right direction for this month.

What’s next?

In the second half I hope I’ll be able to do a bit more development on my own apps so that I’ll be able to make some new releases soon. We will see.

Since I missed my goal for the last month, this time it again is $1,100.

 

Please feel free to share your own experiences and hints in the comments. Please also don’t hesitate to tell me if there is anything else you’d like to get some information about.

Android Money – Income Report #3: July 11

2011/08/01 / / 24 Comments

July is over, so it’s time for my monthly income report again.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my Android apps too. In the last report I aimed to reach $800.- for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 92.000 installs (+10k), 16% active

AL Voice Recorder – about 359.000 installs (+24k), 25% active

AL Voice Recorder Ad Free – 690 installs (+40), 43% active

Droid-Blog.net Android App – 120 installs (+110), 35% active

SmsToSpeech full – 656 installs (+16), 44% active

What did I do?

The Android Market changed a bit and so did it’s ranking algorithm. Fortunately, this led to a slightly better ranking of the AL Voice Recorder which caused it to be downloaded 24.000 times. That’s a fantastic increase in new downloads of 60%. Accordingly, also the installs of the AL Voice Recorder Ad Free increased from almost 0 to about 40. SmsToSpeech, my other paid app, didn’t sell as many copies as in the last month, but as the ad free version of the voice recorder is way more expensive, these losses are well compensated.

The Droid-Blog.net app increased an unbelievable 1100%  in downloads while grossing the same amount of money as in the last month: nothing.

Essentially, I did nothing to promote my apps. I did release some minor updates on 3D Invaders in the first half of the month but that’s it. The active install ratio of 3D invaders declined from 20% to 16% which means I have to do definitely more there.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the last income report for an explanation of the following numbers.

AdMob:

Requests: 415,263 (-45k)

Impressions: 408,058 (-47k)

Fill Rate: 98.26% (-0.74%)

Clicks: 11,192 (+2.75k)

CTR: 2.74% (+0.89%)

eCPM: $1.08 (+$0.27)

House Ads: 5,503 (-18k)

Adjusted Requests:  420,766 (-64k)

Adjusted Fill Rate: 96.98% (+2,84%)

Madvertise

As I’m not using house ads in Madvertise, no adjusted requests and fill rates are shown here.

Requests: 341,884, (+6,5k)

Impressions: 65,339 (+10k)

Fill Rate: 19% (+2%)

Clicks: 3,314 (+692)

CTR: 5.07% (+0,34%)

eCPM: $6,52 (+$1,08)

As you can see, the AdMob performance of my apps decreased a bit in terms of requests. Still, due to an enormous increase of the CTR, my apps were able to get a plus of 2,750 clicks. Madvertise also performed fantastic last month, getting even a slightly better fill rate this time. Overall, I’m quite satisfied with the work/effect ratio my apps produced this month.

How much?

Now that you have seen that my ad performance increased, you can probably guess that my revenue did too. This time I separated the Market sales and the In-App sales. Here are the numbers:

AdMob: $439,56 (+$71.60)

Madvertise: ~$426,07 (+$123.91)

Market sales: ~$130,76 (+$56.35)

In-App sales: ~$8,63

Total: $1,005.02 (+$260.17)

I totally reached my goal of $800. As I knew I wouldn’t have much time in the last month and as July has one more day than June, I thought this would be realistic. The change of the Android Market and the great performance of the ad networks caused my apps to do way better, resulting in the more than 1k income for the last month (hurray!).

What’s next?

I’m still working hard on our next game which is why I think I won’t have much time to spent on my private apps this month too. My goal for the next month is to reach the great numbers of this month again: $1005,02.

 

Please feel free to share your own experiences in the comments. Please also don’t hesitate to tell me if there is anything else you’d like to get some information about.

 

What Aikido taught me about App development and business

2011/07/19 / / 11 Comments

This post is very much about attitude.

As you might know, I’m a passionate practitioner of the Japanese martial art Aikido. Currently I’m injured and not able to train, which is why I was viewing the training last Friday when a guest teacher taught in one of the Dojos I regularly train at. The training was great and some things made me think about Aikido and the things one can learn in order to be a better developer and businessman. Here are three things I have learned:

Optimism beats pessimism

Some people say “when you are a pessimist, you either are right again or being surprised positively”. That might be true, still I think it’s way better to think positive. Being truly optimistic becomes like a self fulfilling prophecy. Because you think things will work out in a way that is good for you, they do. Your work becomes better, quality wise and quantity wise, and is much more fun. Same in martial arts: Training (keiko) does not need to be hard nor do you. If you are softer (soft, not slack!) keiko becomes much more demanding as you are able to perceive more and hence work harder on yourself. It also becomes much more fun for your partner, especially when she or he is still a beginner.

Make the next step

There are moments when you are realizing that what you just did was not good. In Aikido this happens for example when you realize that the technique you just did was not well executed. When you are hesitating here, your partner will overwhelm you. Instead, you should make the next step. You should realize that something went wrong but not let it intercept your move. No matter what time it is, it is always now, right? It never is tomorrow and never is yesterday. So in one sentence: Even though things are not working out perfectly, you should move on.

Be humble and thankful

Success sometimes leads people to the thought that they accomplished what they did on their own. Of course they did not. Think about an successful app: Would it be successful without all the users, the critics, the development teams? Our success is always dependent on the kindness of other beings. Therefore, a humble and thankful attitude is a good thing. Especially when it comes to negative feedback one should see the opportunity for improvement and answer the user in a good manner.

 

As you can see, martial arts don’t only affect one’s body. Please feel free to tell your story and thoughts in the comments.

 

Droid-Blog.net Android App

2011/06/27 / / 2 Comments

Since today, Droid-Blog.net finally has it’s own Android App. You can now receive the income reports, App Store Optimization tutorials, programming tutorials and news, all the content from this blog directly to your cellphone. I Hope you enjoy it :-)

The App was created using the Feed.nu WordPress-plugin.

Here are some screenshots:

 

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