Tagmadvertise

Android Income Report #12: April 12

Edit: I totally forgot to mention this: Marc Galeazzi put together a list of income reports, maybe that’s some interesting data for you.

April is over, time to sum things up. I’m quite late this time, I apologize for that.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $4,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 245,000 installs (+13k), 15% active

AL Voice Recorder – about 740,000 installs (+40k), 20% active

AL Voice Recorder Ad Free – 1046 installs (+49), 35% active

Droid-Blog.net Android App – 477 installs (+24), 13% active

SmsToSpeech full – 759 installs (+15), 30% active

Only 53K new downloads. As you will see, there was a reason for that.

What did I do?

I tried a new ad network, SellAring, in the AL Voice Recorder. SellAring is an ad network specialized in audio ads. These ads are played in the timeframe the user is waiting for a called person to pick up a call. It needs at least four permissions, five other permissions can be added to increase efficiency.

The overall performance of the network was not satisfying. The fillrate started high but dropped fast. In addition, the new permissions stopped a lot of users from downloading the app which again resulted in a worse position on the result page for “Voice Recorder” in the Play Store. The users that updated or downloaded the app also didn’t like it, the comments were clear about that. On the pro side is the fast payment. It happened a couple of days after the month’s end.

By today, I’m not using SellAring anymore.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 591,169 (-95k)

Impressions: 581,342 (-92k)

Fill Rate: 98.34% (0.26%)

Clicks: 24,579 (-5.8k)

CTR: 4.23% (-0.3%)

eCPM: $1.56 (-$0.52)

House Ads: 741 (554)

Adjusted Requests:  591,910 (-95k)

Adjusted Fill Rate: 98.21% (+0.16%)

Madvertise

Requests: 1,357,737 (-193k)

Impressions: 106,949 (12k)

Fill Rate: 7.88% (1.76%)

Clicks: 3,603 (598)

CTR: 3.37% (0.2%)

eCPM: $5.76 ($2.75)

madvertise’s fillrate and eCPM got up a little again which is somewhat good news. The overall requests declined, I think this can be attributed to the SellAring integration.

How much?

Here are the numbers:

AdMob:

3D Invaders: $348.46

AL Voice Recorder: $557.95

AdMob Total: $906.41 (-$497.45)

 

madvertise:

3D Invaders: ~$477.57

AL Voice Recorder: ~$138.11

madvertise Total: ~$615.68 ($330.10)

 

Market sales: ~$84.32 (-$42.27)

In-App purchases: ~$9.59 ($1.65)

SellAring: $174.35

Total: ~$1,790.35 (-$33.61)

 

What’s next?

I’m still as far from the goal of $4,000 as I was in the last months. To be a bit more realistic, I will set my goal for this month at $2,000.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

Android Income Report #11: March 12

March is over, time to sum things up.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $4,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 231,000 installs (+18k), 15% active

AL Voice Recorder – about 700,000 installs (+48k), 20% active

AL Voice Recorder Ad Free – 1013 installs (+49), 35% active

Droid-Blog.net Android App – 455 installs (+24), 13% active

SmsToSpeech full – 755 installs (+15), 30% active

14K less downloads than in February, a slow decrease regarding the growth but still fine.

What did I do?

Nothing new.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 686,761 (-5k)

Impressions: 673,586 (-7k)

Fill Rate: 98.08% (-0.28%)

Clicks: 30,474 (+10.2k)

CTR: 4.52% (+1.56%)

eCPM: $2.08 (+$0.79)

House Ads: 187 (-2,309)

Adjusted Requests:  686,948 (-7.5k)

Adjusted Fill Rate: 98.01% (+0.03%)

Madvertise

Requests: 1,551,268 (+369k)

Impressions: 94,877 (-48k)

Fill Rate: 6.12% (-6.02%)

Clicks: 3,005 (-1,731)

CTR: 3.17% (-0.14%)

eCPM: $3.01 (-$2.23)

AdMob performed awesome with an incredible CTR, I assume this is because of better ad content. madvertise sucked big time this month with only 6% fillrate, which is really not satisfying. Because their developer fund ended, a 40% cut applies to all earnings which causes the big loss in the eCPM. Its still slightly better than those of AdMob but if that changes, theres no more argument that keeps madvertise in my apps.

How much?

Here are the numbers:

AdMob:

3D Invaders: $508.39

AL Voice Recorder: $895.47

AdMob Total: $1,403.86 (+$525.04)

 

madvertise:

3D Invaders: ~$220.97

AL Voice Recorder: ~$64.61

madvertise Total: ~$285.58 (-$465.64)

 

Market sales: ~$126.59 (+$49.96)

In-App purchases: ~$7.94 (-$6.90)

 

Total: ~$1,823.96 (+$102.47)

AdMob outperformed madvertise by far this month, which is pretty sad because I like them. I hope this will change soon, we will see.

What’s next?

I didn’t reach the goal I set in the last month again, so it again is $4,000 for this month. I think this is impossible but I hope I will get closer. I will integrate a new ad network in the next weeks, so if you have any great tipps, let me know.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

The new madvertise SDK: How to migrate

Three days ago, madvertise officially announced the availability of their new SDKs for Android and iOS.

What has changed?

This time, besides minor changes, rich media functionality, or to be more precise, the MRAID v. 1.0-standard, was implemented. For ads this means: They can be completely written in HTML 5 and they can access some extra functionality via JavaScript. With this extra functionality, for MRAID 1.0, ads are able to expand in size up to full screen. However, madvertise takes care that only ads requested in full screen mode will expand themself immediately. For smaller banner formats like MMA, ads will only expand on user interaction.

How to migrate?

First, install git.

Second, learn how to use git. Seriously.

Third: Clone the madvertise repository into your workspace or wherever you want it to be: git clone git://github.com/madvertise/madvertise-android-sdk.git. In case you already cloned the repository once, pull the new changes.

Now switch to the new mad_mraid10- branch: git checkout mad_mraid10

Import the SDK using new -> Android Project -> from existing source. In case you just pulled in step three, just select your madvertise SDK-project and hit F5. In the SDK Project you should now see a new class called MadvertiseMraidView.java. In the projects integrating the madvertise SDK as a source project, you should see some compile errors at the places where you implemented the MadvertiseCallbackListener. Add the unimplemented methods. They are:

public void onAdClicked()
public void onApplicationPause()
public void onApplicationResume()

onAdClicked() is, obviously, called when an ad is clicked by a user. In this method you can track ad clicks or reward your users by removing the ad for a couple of seconds. In case you want to do so I recommend something like
mMadView.setFetchingAdsEnabled(false);
mMadView.setVisibility(View.GONE);

setFetchingAdsEnabled(boolean isEnabled) allows you to stop fetching ads for a given MadvertiseView or to start it again.
onApplicationPause() is called when a rich media ad is expanded and the actual app content is not in the foreground anymore. The easyest construct here is to directly call onPause() from this method. onApplicataionResume() is the corresponding counterpart to onResume().

Lets look into the XML code, first into the attrs.xml. Here, add < attr name="placement_type" format="string" /> and < attr name="mraid" format="boolean" />. Obviously, you can include those values into your layout files as well:
mad:placement_type="interstitial"
mad:mraid="true"

Placement type declares how you plan to place your rich media ads. Interstitial is perfect when loading something and showing an ad in the meantime, for example full screen. Inline is more suitable for most of the other cases. With the mraid-attribute you declare whether you want rich media ads to be delivered to your app or not. In other words: If you want everything to stay the way it was, set mad:mraid="false". The default for this attribute is true, so if you want rich media functionality, you can leave your layout files just the way they were. With one exception: In case you already upgraded to SDK tools in revision 17, you should now replace the ‘xmlns:mad=...‘-namespace with xmlns:mad="http://schemas.android.com/apk/res-auto".

And that’s already it.

Conclusion

madvertise’s eCPMs and fillrates really sucked in the last months. However, the company doesn’t give up and promises higher costs per click for the new rich media ads. I hope they keep their word and that the rich media ads won’t be too annoying. Let me know what you think (and hope) in the comments.

Android Income Report #10: February 12

February is over, time to sum things up.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $4,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 212,000 installs (+20k), 16% active

AL Voice Recorder – about 652,000 installs (+60k), 21% active

AL Voice Recorder Ad Free – 961 installs (+51), 36% active

Droid-Blog.net Android App – 431 installs (+27), 14% active

SmsToSpeech full – 740 installs (+14), 32% active

80 thousand new downloads, with the voice recorder speeding up a little while 3D Invaders gained about 2k less downloads than in January, but we have to keep in mind that February had two days less.

What did I do?

Lots of work, especially for customers, no updates for my existing apps.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 692,041 (-16k)

Impressions: 680,731 (-14k)

Fill Rate: 98.37% (+0.25%)

Clicks: 20,207 (+2.2k)

CTR: 2.97% (+0.38%)

eCPM: $1.29 (-$0.02)

House Ads: 2.496 (+1,559)

Adjusted Requests:  694,537 (-14k)

Adjusted Fill Rate: 98.01% (+0.03%)

Madvertise

Requests: 1,181,607 (-22k)

Impressions: 143,392 (-17k)

Fill Rate: 12.14% (-1.18%)

Clicks: 4736 (-1,775)

CTR: 3.30% (-0.76%)

eCPM: $5.24 (-$1.25)

While AdMob stayed at about the same level like in the last month, madvertise lost another percent in its fillrate again. To make things worse: Also the CTR suffered, reaching almost an AdMob level. To give a little preview: Many of you may know that madvertise’s developer fund ended with the beginning of this month. Since then, the average fillrate went down to 6% which is really painful. I hope this will change soon or I might have to change my ad networks once again.

How much?

Here are the numbers:

madvertise:

3D Invaders: ~$597.49

AL Voice Recorder: ~$153.72

madvertise Total: ~$751.21 (-$288.93)

 

AdMob:

3D Invaders: $269.61

AL Voice Recorder: $609.21

AdMob Total: $878.82 (-$28.27)

 

Market sales: ~$76.63 (-$58.19)

In-App purchases: ~$14.83 (+$2.65)

 

Total: ~$1,721.49 (-$372.74)

It is clearly visible that madvertise doesn’t perform as well as they did in the end of 2011. Since the developer fund ended and the fillrate dropped even more, I assume that the madvertise results in March will be way less than now, while AdMob will probably bring one or two more dollars than in this month.

What’s next?

I didn’t reach the goal I set in the last month, so it’s $4,000 for this month again. I think this almost is impossible since I will be travelling a lot this month and, as I mentioned, the madvertise developer fund has ended.

 

Please feel free to share your own experiences and hints in the comments. Please also don’t hesitate to tell me if there is anything else you’d like to get some information about.

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