May is over and so is June. This tells you that I’m quite late with my income reports, I apologize for the delay. Here’s the May’s report.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $2,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 256,000 installs (+11k), 14% active

AL Voice Recorder – about 792,000 installs (+52k), 19% active

AL Voice Recorder Ad Free – 1,088 installs (+42), 33% active

Droid-Blog.net Android App – 511 installs (+34), 13% active

SmsToSpeech full – 759 installs (+15), 26% active

63,000 new downloads, that’s a bit better than in April, a good sign.

What did I do?

Due to the overall bad response, I removed SellARing. Downloads for the voice recorder have grown a little again since then.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 586,938 (-5k)

Impressions: 579,712 (-1.6k)

Fill Rate: 98.92% (+0.58%)

Clicks: 23,076 (-1.5k)

CTR: 3.98% (-0.25%)

eCPM: $1.52 (-$0.04)

House Ads: 1,277 (+536)

Adjusted Requests:  587,315 (-4.5k)

Adjusted Fill Rate: 98.71% (+0.49%)

Madvertise

Requests: 1,131,242 (-226k)

Impressions: 46,691 (-60k)

Fill Rate: 4.13% (-3.75%)

Clicks: 1,442 (-2,161)

CTR: 3.09% (-0.28%)

eCPM: $3.23 (-$2.52)

while AdMob stayed stable over all, I lost more clicks on madvertise than I received in total. I think I’ve never experienced such an immense loss in performance of an ad network before.

How much?

Here are the numbers:

AdMob:

3D Invaders: $252.38

AL Voice Recorder: $627.45

AdMob Total: $879.83 (-$26.58)

 

madvertise:

3D Invaders: ~$69.49

AL Voice Recorder: ~$81,40

madvertise Total: ~$150,90 (-$464.78)

 

Market sales: ~$100.86 (+$16.54)

In-App purchases: ~$11.57 (+$1.98)

Total: ~$1,143.16 (-$647.19)

A pretty bad performance for May. While I hope madvertise will recover a little, I of course already know the last month’s numbers. That’s a little asymmetric information, but you don’t have to wait too long until the next report is published, I promise.

 

What’s next?

I didn’t reach my last month’s goal, so, again, it will be $2,000 for the month of June. The June’s report will be published in the next week, so stay tuned.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.