Another month is over, it’s time for income facts again. Please excuse the delay, I’ll try to be more on time next month.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $1,100 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 107,000 installs (+7k), 15% active

AL Voice Recorder – about 399,000 installs (+17k), 24% active

AL Voice Recorder Ad Free – 747 installs (+27), 41% active

Droid-Blog.net Android App – 235 installs (+44), 26% active

SmsToSpeech full – 686 installs (+11), 42% active

What did I do?

At about the 20th of September it was clear that I wouldn’t hit my goals. Fortunately I was just in between two projects and was able to invest a day. In that time I reworked the AL Voice Recorder technically and added two new features: A seekbar (finally!) and speech to text for the naming of records. Additionally I did something I should have done a long time ago: I integrated madvertise. I also published a minor update for 3D Invaders, but added no big features.

Advertising Stats

Enough talking, lets start with the facts!

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 348,715 (-90k)

Impressions: 324,318 (-96k)

Fill Rate: 93% (-2.79%)

Clicks: 7,390 (-1k)

CTR: 2.28% (+0.28%)

eCPM: $1.04 (+$0.13)

House Ads: 9,620 (-12.7k)

Adjusted Requests:  358,335 (-102k)

Adjusted Fill Rate: 90,51 (-0,65%)

Madvertise

As I’m not using house ads in Madvertise, no adjusted requests and fill rates are shown here.

Requests: 291,556 (+40k)

Impressions: 53,706 (+300)

Fill Rate: 18% (-3%)

Clicks: 2,292(-582)

CTR: 4,27% (-1.1%)

eCPM: $8,19 (-$2.09)

Performances of both networks were not as good as in the previous month. Since I added madvertise to the voice recorder who worse CTR than 3D Invaders, I can probably expect madvertise’s CTR to drop a little further this month.

How much?

This time I split up my ad revenue to give you a better overview of the potential performance of games vs. tools:

Madvertise:

3D Invaders: ~$398,72

AL Voice Recorder: ~$42,01

Madvertise Total: ~$440.73 (-$109.62)

 

AdMob:

3D Invaders: $134.13

AL Voice Recorder: $204.61

AdMob Total: $338,74 (-$41,94)

 

Market sales: ~$65,32 (-$24,08)

In-App purchases: ~$4.46 (-$3.77)

 

Total: ~$849.25 (-179.32)

I missed my goal big time. The retrogressive growth of my app downloads were clearly visible in my income this time. I hope the changes I made and will make will lead my income into the right direction for this month.

What’s next?

In the second half I hope I’ll be able to do a bit more development on my own apps so that I’ll be able to make some new releases soon. We will see.

Since I missed my goal for the last month, this time it again is $1,100.

 

Please feel free to share your own experiences and hints in the comments. Please also don’t hesitate to tell me if there is anything else you’d like to get some information about.