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AuthorJohannes Borchardt

Preview: Droid-Blog in 2012

2011/12/30 / / 6 Comments

2011 is almost over. Droid-Blog net was born on may 25th. Since then, 39 posts where published and an amazing 263 comments where written. Thank you all for this amazing participation!

The feedback I received for this blog was great and proved me right going this direction. I’m planing to keep the frequence of blogposts for the next year, maybe I’ll be able to write even more.

For the next year, I’m planing two new series: The first one is the Annual income report which will start in the first week of 2012. In this report I will give you insight into my complete private Android income made in 2011. This will also cover all the income I made before May and hence was not covered in a monthly report yet. The second series will be Insights of an indie developer, in which I will try to share some of the things I’ve learned on my journey as an autonomous developer. It will start in the first quarter of 2012.

I will also end the game development and app store optimization series and, of course, continue with the monthly income reports.

 

I hope you will enjoy the next year, may it be a successful and happy one. I’m looking forward to your continued participation.

Android Income Report #7: November 11

2011/12/05 / / 48 Comments

Another month is over, it’s time for income facts again.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $2,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 137,000 installs (+19k), 16% active

AL Voice Recorder – about 486,000 installs (+53k), 24% active

AL Voice Recorder Ad Free – 816 installs (+43), 41% active

Droid-Blog.net Android App – 348 installs (+46), 22% active

SmsToSpeech full – 715 installs (+17), 41% active

More than 70 thousand new downloads. What a great result!

What did I do?

I sat and waited. In other words: I did nothing affecting the apps mentioned in this report.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 627,885 (+154k)

Impressions: 611,153 (+157k)

Fill Rate: 97.34% (+1.37%)

Clicks: 18,160 (+8.8k)

CTR: 2.97% (+0.92%)

eCPM: $1.40 (+$0.44)

House Ads: 565 (-4.4k)

Adjusted Requests:  628,450 (+150k)

Adjusted Fill Rate: 97.25% (+2.28%)

Madvertise

As I’m not using house ads in Madvertise, no adjusted requests and fill rates are shown here.

Requests: 1,112,482 (+267k)

Impressions: 165,040 (+43k)

Fill Rate: 14.84% (+0.44%)

Clicks: 7669 (+3,015)

CTR: 4.65% (+0.82%)

eCPM: $9.14 (-$0.17)

While both ad networks performed awesome in the month before, they did even better in the last month. Both click through rates increased and I was able to cross the one-million-requests-mark in madvertise.

How much?

No more prose, just numbers:

Madvertise:

3D Invaders: ~$1,044.33

AL Voice Recorder: ~$464.50

Madvertise Total: ~$1,508.83 (+$375.24)

AdMob:

3D Invaders: $310.01

AL Voice Recorder: $548.21

AdMob Total: $858.22 (+$423.26)

 

Market sales: ~$97.77 (+$10.75)

In-App purchases: ~$5.96 (-$2.23)

 

Total: ~$2,470.78 (+$807.02)

Another 800 dollar increase! As far as I’m concerned, that’s a growth rate I can live with.

What’s next?

Again, I expect the level of new installs to stay stable in this month. Since four days of this month already passed and numbers look good, I’m aiming to reach the next big goal of $3,000 in the next month.

Please feel free to share your own experiences and hints in the comments. Please also don’t hesitate to tell me if there is anything else you’d like to get some information about.

Droid-Blog.net now on Google+

2011/11/08 / / 1 Comment

Most of you probably already realized: Google+ is now capable of Pages, an equivalent to the Facebook pages. This was a feature we’ve been lating for for a long time, and now it arrived.

Of course, Droid-Blog.net is also on Google+ now, so go ahead and add us to your circles here. I’m confident that this will be a great new way to interact with you, since it’s still one of the nerdyest social networks out there (based on the nerd/no nerd ratio of the users).

 

Droid-Blog.net is now on Google+

Droid-Blog.net is now on Google+

Android Income Report #6: October 11

2011/11/02 / / 11 Comments

Another month is over, it’s time for income facts again.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $1,100 for the last month, a goal which I failed to reach the month before. You will see if it worked out this time.

For all income reports, please click here.

Which Apps?

3D Invaders – about 118,000 installs (+11k), 14% active

AL Voice Recorder – about 433,000 installs (+34k), 23% active

AL Voice Recorder Ad Free – 773installs (+26), 41% active

Droid-Blog.net Android App – 302 installs (+77), 22% active

SmsToSpeech full – 698 installs (+12), 43% active

More then 45,000 new downloads, that’s really amazing!

What did I do?

Last month I pushed some updates, this month I did some ASO again. I did this around the 16th. Since then download numbers increased a lot. Let’s see how this changed my advertising statistics.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 473,103 (+125k)

Impressions: 454,031 (+130k)

Fill Rate: 95,07% (+2,97%)

Clicks: 9,302 (+2k)

CTR: 2.05% (-0.23%)

eCPM: $0.96 (-$0.8)

House Ads: 4,976 (-4.7k)

Adjusted Requests:  478,079 (+120k)

Adjusted Fill Rate: 94.97 90,51 (+4,46%)

Madvertise

As I’m not using house ads in Madvertise, no adjusted requests and fill rates are shown here.

Requests: 845,343 (+556k)

Impressions: 121.656 (+68k)

Fill Rate: 18% (+-0%)

Clicks: 4,654 (+2362)

CTR: 3,83% (-0,44%)

eCPM: $9,31 (+$1.12)

Performances of both networks were amazing. Since I added madvertise to the AL Voice Recorder in the end of last month, madvertise’s numbers had been even more amazing than AdMob’s. I also integrated the new madvertise SDK. I didn’t experience any increase in the fillrate since then, but my CTR improved by about 0,58%.

How much?

Madvertise:

3D Invaders: ~$585.04

AL Voice Recorder: ~$548.55

Madvertise Total: ~$1,133.59 (+$692.86)

Goal reached! But since that’s not all at all, here’s what I earned with my other streams:

AdMob:

3D Invaders: $137.71

AL Voice Recorder: $297.25

AdMob Total: $434.95 (+$96.21)

 

Market sales: ~$87.02 (+$21,70)

In-App purchases: ~$8,19 (+$3.73)

 

Total: ~$1,663.75 (+$814.50)

I know I used the word amazing a couple of times in this post, but that’s exactly what last month was, especially in the second half. When seeing an income of about $60 every day, this is really motivating and also a lot of fun.

What’s next?

I expect the level of new installs to stay stable in this month. I will put some effort into a new app to finally get another stream soon. I will probably not manage to increase my Android-income by almost 100% again, but I expect it to rise further.

So, for this month, I’m targeting the magic mark of $2,000. A competitive goal, but I’m convinced I will reach it.

 

 

Please feel free to share your own experiences and hints in the comments. Please also don’t hesitate to tell me if there is anything else you’d like to get some information about.

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