Cost per click or CPC – that’s what its all about when comparing ad networks. There’s a tendency when reading through forums, that the average CPC has dropped noticeable in the last year. I’ve been a user of AdMob and madvertise for some time now, here are my average CPCs:

AdMob

To make a long story short, here’s a diagram:

As you can see there are ups and downs in the curve but currently, it seems we are more in a boom than in a recession.  The average CPC has been around 4 US-cents, that’s an acceptable value.

madvertise

Here’s the diagram:

Also madvertise had it’s ups and downs. whil around may this year, CPC dropped to about 10 US-cents, it has increased to almost 20 US-cents since then. It’s remarkable that madvertise’s average CPC was, even at its lowest, still almost twice as high as AdMobs best rate. If they had a better fillrate outside of Europe, I probably wouldn’t had to work anymore.

 

What are your experiences with CPCs? Did you experience some remarkable changes? Please feel free to tell us in the comments.