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Android Income Report #6: October 11

2011/11/02 / / 11 Comments

Another month is over, it’s time for income facts again.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $1,100 for the last month, a goal which I failed to reach the month before. You will see if it worked out this time.

For all income reports, please click here.

Which Apps?

3D Invaders – about 118,000 installs (+11k), 14% active

AL Voice Recorder – about 433,000 installs (+34k), 23% active

AL Voice Recorder Ad Free – 773installs (+26), 41% active

Droid-Blog.net Android App – 302 installs (+77), 22% active

SmsToSpeech full – 698 installs (+12), 43% active

More then 45,000 new downloads, that’s really amazing!

What did I do?

Last month I pushed some updates, this month I did some ASO again. I did this around the 16th. Since then download numbers increased a lot. Let’s see how this changed my advertising statistics.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 473,103 (+125k)

Impressions: 454,031 (+130k)

Fill Rate: 95,07% (+2,97%)

Clicks: 9,302 (+2k)

CTR: 2.05% (-0.23%)

eCPM: $0.96 (-$0.8)

House Ads: 4,976 (-4.7k)

Adjusted Requests:  478,079 (+120k)

Adjusted Fill Rate: 94.97 90,51 (+4,46%)

Madvertise

As I’m not using house ads in Madvertise, no adjusted requests and fill rates are shown here.

Requests: 845,343 (+556k)

Impressions: 121.656 (+68k)

Fill Rate: 18% (+-0%)

Clicks: 4,654 (+2362)

CTR: 3,83% (-0,44%)

eCPM: $9,31 (+$1.12)

Performances of both networks were amazing. Since I added madvertise to the AL Voice Recorder in the end of last month, madvertise’s numbers had been even more amazing than AdMob’s. I also integrated the new madvertise SDK. I didn’t experience any increase in the fillrate since then, but my CTR improved by about 0,58%.

How much?

Madvertise:

3D Invaders: ~$585.04

AL Voice Recorder: ~$548.55

Madvertise Total: ~$1,133.59 (+$692.86)

Goal reached! But since that’s not all at all, here’s what I earned with my other streams:

AdMob:

3D Invaders: $137.71

AL Voice Recorder: $297.25

AdMob Total: $434.95 (+$96.21)

 

Market sales: ~$87.02 (+$21,70)

In-App purchases: ~$8,19 (+$3.73)

 

Total: ~$1,663.75 (+$814.50)

I know I used the word amazing a couple of times in this post, but that’s exactly what last month was, especially in the second half. When seeing an income of about $60 every day, this is really motivating and also a lot of fun.

What’s next?

I expect the level of new installs to stay stable in this month. I will put some effort into a new app to finally get another stream soon. I will probably not manage to increase my Android-income by almost 100% again, but I expect it to rise further.

So, for this month, I’m targeting the magic mark of $2,000. A competitive goal, but I’m convinced I will reach it.

 

 

Please feel free to share your own experiences and hints in the comments. Please also don’t hesitate to tell me if there is anything else you’d like to get some information about.

Android Income Report #5: September 11

2011/10/05 / / 13 Comments

Another month is over, it’s time for income facts again. Please excuse the delay, I’ll try to be more on time next month.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $1,100 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 107,000 installs (+7k), 15% active

AL Voice Recorder – about 399,000 installs (+17k), 24% active

AL Voice Recorder Ad Free – 747 installs (+27), 41% active

Droid-Blog.net Android App – 235 installs (+44), 26% active

SmsToSpeech full – 686 installs (+11), 42% active

What did I do?

At about the 20th of September it was clear that I wouldn’t hit my goals. Fortunately I was just in between two projects and was able to invest a day. In that time I reworked the AL Voice Recorder technically and added two new features: A seekbar (finally!) and speech to text for the naming of records. Additionally I did something I should have done a long time ago: I integrated madvertise. I also published a minor update for 3D Invaders, but added no big features.

Advertising Stats

Enough talking, lets start with the facts!

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 348,715 (-90k)

Impressions: 324,318 (-96k)

Fill Rate: 93% (-2.79%)

Clicks: 7,390 (-1k)

CTR: 2.28% (+0.28%)

eCPM: $1.04 (+$0.13)

House Ads: 9,620 (-12.7k)

Adjusted Requests:  358,335 (-102k)

Adjusted Fill Rate: 90,51 (-0,65%)

Madvertise

As I’m not using house ads in Madvertise, no adjusted requests and fill rates are shown here.

Requests: 291,556 (+40k)

Impressions: 53,706 (+300)

Fill Rate: 18% (-3%)

Clicks: 2,292(-582)

CTR: 4,27% (-1.1%)

eCPM: $8,19 (-$2.09)

Performances of both networks were not as good as in the previous month. Since I added madvertise to the voice recorder who worse CTR than 3D Invaders, I can probably expect madvertise’s CTR to drop a little further this month.

How much?

This time I split up my ad revenue to give you a better overview of the potential performance of games vs. tools:

Madvertise:

3D Invaders: ~$398,72

AL Voice Recorder: ~$42,01

Madvertise Total: ~$440.73 (-$109.62)

 

AdMob:

3D Invaders: $134.13

AL Voice Recorder: $204.61

AdMob Total: $338,74 (-$41,94)

 

Market sales: ~$65,32 (-$24,08)

In-App purchases: ~$4.46 (-$3.77)

 

Total: ~$849.25 (-179.32)

I missed my goal big time. The retrogressive growth of my app downloads were clearly visible in my income this time. I hope the changes I made and will make will lead my income into the right direction for this month.

What’s next?

In the second half I hope I’ll be able to do a bit more development on my own apps so that I’ll be able to make some new releases soon. We will see.

Since I missed my goal for the last month, this time it again is $1,100.

 

Please feel free to share your own experiences and hints in the comments. Please also don’t hesitate to tell me if there is anything else you’d like to get some information about.

Android Income Report #4: August 11

2011/09/01 / / 8 Comments

Another month is over, it’s time for income facts again.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $1,005.02 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 100.000 installs (+8k), 16% active

AL Voice Recorder – about 382.000 installs (+23k), 24% active

AL Voice Recorder Ad Free – 721 installs (+31), 41% active

Droid-Blog.net Android App – 186 installs (+66), 30% active

SmsToSpeech full – 675 installs (+19), 42% active

What did I do?

Essentially nothing. I neither published a big update nor a new app. Still, more than 30.000 new users downloaded my apps.

The Droid-Blog.net app had a huge increase in download numbers again (55%)! Furthermore, after being in the Market for more than two months, it finally got its first click grossing a total of $0.03. Hurray!

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 438,914 (+23k)

Impressions: 420,452 (+12k)

Fill Rate: 95.79 (-2.48%)

Clicks: 8,399 (-2.79k)

CTR: 2.00% (-0.74%)

eCPM: $0,91 (-$0.17)

House Ads: 22,309 (+16.8k)

Adjusted Requests:  461,223 (+40,5k)

Adjusted Fill Rate: 91.16 96.98% (-5,82%)

Madvertise

As I’m not using house ads in Madvertise, no adjusted requests and fill rates are shown here.

Requests: 250,609, (-91k)

Impressions: 53,472 (-12k)

Fill Rate: 21% (+2%)

Clicks: 2,874(-440)

CTR: 5.37% (+0,3%)

eCPM: $10,28 (+$3,76)

My AdMob performance regarding impressions and request was not bad, but the fillrate and the eCPM was. While Madvertise lost about 91,000 request compared to the previous month, it was able to compensate this by having an enormous eCPM.

How much?

Did I manage to reach my goal again? Here’s what I earned:

Madvertise: ~$550.35 (+$124.28)

AdMob: $380.68 (-$58.88)

Market sales: ~$89.31 (-$41.45)

In-App purchases: ~$8.23 (-$0.40)

Total: ~$1028.57 (+23,55)

Goal reached! Why? I would say mainly because of the weak dollar. While one Euro was worth 1.4 dollars one month ago it is now worth $1.44. This made the small difference between success and failure.

What’s next?

I’m curious if Madvertise will be able to keep up those great numbers. I will be pushing some updates this month, so I hope the download figures will increase to about 33k again. My goal for the next month is $1,100.

 

Please feel free to share your own experiences in the comments. Please also don’t hesitate to tell me if there is anything else you’d like to get some information about.

Android Money – Income Report #2: June 11

2011/07/01 / / 19 Comments

June is over, so it’s time for my monthly money report again.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my Android apps too. In the last report I aimed to reach $750 for the last month. You will see if it worked out.

For all money reports, please click here.

Which Apps?

You might have noticed that Droid-Blog.net now has its own Android app. The number of ad requests and downloads was enormous and so was its overall success. Here are the numbers:

3D Invaders – about 82,000 installs (+10k), 20% active

AL Voice Recorder – about 335,000 installs (+15k), 26% active

AL Voice Recorder Ad Free – about 650 installs (+-0), 44% active

Droid-Bog.net Android App – 10 installs (+10), 30% active

SmsToSpeech full – about 640 installs (+40), 44% active

What did I do?

As you can see the AL Voice Recorder gained 15,000 new users while the overall userbase declined a bit (about 3,500 active installs were lost). 3D Invaders had some frequent updates and new weapons in the first half of the month. Some days later I also published In-App Billing. While the latter was not quite successful, the overall active downloads increased while the download-active installs-ratio stayed the same. Also, I switched back from Mobclix to AdMob which resulted in an increase in AdMob income.

The Droid-Blog.net app was able to get a total of fantastic ten downloads and brought in not a single cent. AL Voice Recorder Ad Free didn’t sell many copies too, but somehow SmsToSpeech Full was sold about 40 times. I didn’t do any further investigation why this happened, but I positively accept it.

Advertising Stats

Sebastian S. suggested to include not only download numbers, but also ad statistics. Before I start some definitions:

A request happens when a device requests an ad to be served. An impression is an ad that is actually delivered and shown on the device. The fillrate is the impression-request-ratio (#impressions / #requests * 100%). The CTR (Click Through Rate) is the clicked ads-impressions-ratio (#of clicked ads / impressions * 100%). The eCPM is the average money generated by 1,000 impressions or, in other words, the value of 1,000 impressions.

I also use the term adjusted fillrate and adjusted requests . These numbers are the same as described above, but they are taking house ads into account. House ads are ads published by you in your own products. They are free of cost and are not part of the request and fillrate numbers. My settings are made in a way that house ads are only delivered if no payed ad can be displayed which is why I’m introducing these adjusted numbers here (as otherwise the transferet impression could be missleading).

Here is how the two main ad networks I used last month performed:

AdMob:

Requests: 460,532

Impressions: 455,912

Fillrate: 99.00%

Clicks: 8,419

CTR: 1.85%

eCPM: $0.81

House Ads: 23.,739

Adjusted Requests:  484,271

Adjusted Fillrate: 94.14%

Madvertise:

Madvertise doesn’t offer house ads, so the adjusted numbers are equal to the normal numbers here, therefore they are not mentioned. Edit, I received an e-mail from Madvertise: Madvertise does offer house ads, but you have to mail the support for that. In the future, it will be automatically available for everyone.

Requests: 335,352,

Impressions: 55,401

Fillrate: 17%

Clicks: 2,622

CTR: 4.73%

eCPM: $5.44

The bad fillrate of Madvertise is because it is focused mainly on european countries. While the most clicks come from the UK, German clicks are by far the most expensive. They grossed an eCPM of $12.77 in the last month, so if your app targets Germany, go and use Madvertise! By the way, the customer service is also great, while it is almost not existent at AdMob.

The CTR is also way higher on Madvertise, but it seems as if this would change in this month (AdMob is becoming better).

Ok, how much?

Here is how much I earned:

AdMob: $367.96 (+$107.45)

Madvertise: ~ $302.16 (+$7.16)

Market sales: ~$74.41 (+$29.41)

Mobclix: ~$0.32 (-$50.62)

Total: ~ $744.85 (+93.38)

As you can see I disabled Mobclix very early in the last month. I didn’t reach my goal of $750, but I got very close to it. To me, it’s still satisfying.

What’s next?

This month I will have lots of work to do, so I will be able to work on my own apps only in the last third. I will focus on an new fantastic app (you will love it, I hope) and the AL Voice Recorder this time. Because I have not that much time to spend, my goal for the next month will be $800.-


Please feel free to share your own experiences in the comments. Please also don’t hesitate to tell me if there is anything else you’d like to get some information about.

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