Another month is over, it’s time for income facts again.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $2,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 137,000 installs (+19k), 16% active

AL Voice Recorder – about 486,000 installs (+53k), 24% active

AL Voice Recorder Ad Free – 816 installs (+43), 41% active

Droid-Blog.net Android App – 348 installs (+46), 22% active

SmsToSpeech full – 715 installs (+17), 41% active

More than 70 thousand new downloads. What a great result!

What did I do?

I sat and waited. In other words: I did nothing affecting the apps mentioned in this report.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 627,885 (+154k)

Impressions: 611,153 (+157k)

Fill Rate: 97.34% (+1.37%)

Clicks: 18,160 (+8.8k)

CTR: 2.97% (+0.92%)

eCPM: $1.40 (+$0.44)

House Ads: 565 (-4.4k)

Adjusted Requests:  628,450 (+150k)

Adjusted Fill Rate: 97.25% (+2.28%)

Madvertise

As I’m not using house ads in Madvertise, no adjusted requests and fill rates are shown here.

Requests: 1,112,482 (+267k)

Impressions: 165,040 (+43k)

Fill Rate: 14.84% (+0.44%)

Clicks: 7669 (+3,015)

CTR: 4.65% (+0.82%)

eCPM: $9.14 (-$0.17)

While both ad networks performed awesome in the month before, they did even better in the last month. Both click through rates increased and I was able to cross the one-million-requests-mark in madvertise.

How much?

No more prose, just numbers:

Madvertise:

3D Invaders: ~$1,044.33

AL Voice Recorder: ~$464.50

Madvertise Total: ~$1,508.83 (+$375.24)

AdMob:

3D Invaders: $310.01

AL Voice Recorder: $548.21

AdMob Total: $858.22 (+$423.26)

 

Market sales: ~$97.77 (+$10.75)

In-App purchases: ~$5.96 (-$2.23)

 

Total: ~$2,470.78 (+$807.02)

Another 800 dollar increase! As far as I’m concerned, that’s a growth rate I can live with.

What’s next?

Again, I expect the level of new installs to stay stable in this month. Since four days of this month already passed and numbers look good, I’m aiming to reach the next big goal of $3,000 in the next month.

Please feel free to share your own experiences and hints in the comments. Please also don’t hesitate to tell me if there is anything else you’d like to get some information about.