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AuthorJohannes Borchardt

Android Income Report #16: August 12

2012/12/28 / / 11 Comments

Here’s August’s report.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $2,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 286,000 installs (+9k),

AL Voice Recorder – about 874,000 installs (+28k),

AL Voice Recorder Ad Free – 1,206 installs (+29),

SmsToSpeech full – 795 installs (+10),

About 38,000 new downloads in total.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 421,508 (-72k)

Impressions: 416,477 (-72k)

Fill Rate: 98.81% (-0.07%)

Clicks: 16,208 (-0.2k)

CTR: 3.89% (+0.53%)

eCPM: $1.68 (+$0.35)

House Ads: 15,145(+5,425)

Adjusted Requests:  436,653 (-67k)

Adjusted Fill Rate: 95.38% (-1.59%)

madvertise

Requests: 462.275 (-125k)

Impressions: 25,168 (-4.5k)

Fill Rate: 5.44% (+0.39%)

Clicks: 1,521 (-303)

CTR: 6.04% (-0.1%)

eCPM: $3.57 (+$0.09)

How much?

Here are the numbers:

AdMob:

3D Invaders: $193.19

AL Voice Recorder: $506.43

AdMob Total: $699.62 (+$49.70)

 

madvertise:

3D Invaders: ~$57.54

AL Voice Recorder: ~$32.38

madvertise Total: ~$89.92 (-$18.93)

 

Market sales: ~$84.94 (-$36.84)

In-App purchases: ~$2.54 (-$12.72)

Total: ~$926.59.82 (+$20.77)

What’s next?

I didn’t reach my last month’s goal, so, again, it will be $2,000 for the month of July.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

Android Income Report #15: July 12

2012/11/04 / / 12 Comments

July is over and so are August, September and October. A lot of you asked me whether this series would be continued or not. Yes, it will be. But in order to catch up I will shorten the August-to-October reports so that they contain just the essential information, not the comments surrounding it (no blabla, just numbers).

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $2,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 277,000 installs (+10k),

AL Voice Recorder – about 845,000 installs (+30k),

AL Voice Recorder Ad Free – 1,177 installs (+44),

SmsToSpeech full – 785 installs (+7),

About 40,000 new downloads in total.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 494,078 (-39k)

Impressions: 488,548 (-42k)

Fill Rate: 98.88% (-0.55%)

Clicks: 16,439 (-2.6k)

CTR: 3.92% (+0.55%)

eCPM: $1.33 (-$0.64)

House Ads: 9,720(+5,182)

Adjusted Requests:  503,798 (-34k)

Adjusted Fill Rate: 96.97% (-1.62%)

madvertise

Requests: 587,335 (-144k)

Impressions: 29,696 (-10k)

Fill Rate: 5.06% (-0.37%)

Clicks: 1,824 (+126)

CTR: 6.14% (+1.86%)

eCPM: $3.66 (+$0.29)

How much?

Here are the numbers:

AdMob:

3D Invaders: $195.50

AL Voice Recorder: $454.42

AdMob Total: $649.92 (-$396.17)

 

madvertise:

3D Invaders: ~$54.64

AL Voice Recorder: ~$54.21

madvertise Total: ~$108.85 (-$25.02)

 

Market sales: ~$121.78 (+$7.32)

In-App purchases: ~$15.27 (+$2.87)

Total: ~$895.82 (-$411.00)

What’s next?

I didn’t reach my last month’s goal, so, again, it will be $2,000 for the month of July. As I said, no blabla.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

Heartbeat and Droidcon-Tour

2012/10/24 / / 0 Comments

In the last weeks I received a lot of messages asking whether this blog is still alive or not. It is. And there will be more income reports. And ASO articles. And so on.

Please excuse the long time of my absence, I’ll try to bring you up-to-date on the income side ASAP.

 

However, if some of you guys can’t wait or for some reason always wanted to meet me in person, here you go:

Starting tomorrow, I and other members of ANDLABS will attend three of the next Droidcons in Europe, the exact dates are:

London, 24th and 25th of October,

Amsterdam, 22nd and 23rd of November and

Murcia, 6th and 7th of December.

We will give some talks about AndEngine and a mobile multiplayer framework we are currently developing. So if you’re attending one of the conferences, let me know.

 

Android Income Report #14: June 12

2012/07/09 / / 36 Comments

June is over and I’m far earlier with this report than with the last one, here it goes:

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $2,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 267,000 installs (+11k), 14% active

AL Voice Recorder – about 815,000 installs (+34k), 19% active

AL Voice Recorder Ad Free – 1,133 installs (+45), 33% active

Droid-Blog.net Android App – 530 installs (+19), 13% active

SmsToSpeech full – 778 installs (+11), 26% active

45,000 new downloads, that’s a not a good result.

What did I do?

Nothing big, a few bug fixes.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 533,586 (-52k)

Impressions: 530,543 (-49k)

Fill Rate: 99.43% (+0.51%)

Clicks: 19,134 (-3.9k)

CTR: 3.61% (-0.37%)

eCPM: $1.97 (+$0.45)

House Ads: 4,538(+3,261)

Adjusted Requests:  538,124 (-49k)

Adjusted Fill Rate: 98.59% (-0.11%)

Madvertise

Requests: 731,824 (-399k)

Impressions: 39,698 (-7k)

Fill Rate: 5.42% (+1.3%)

Clicks: 1,698 (+256)

CTR: 4.28% (+1.19%)

eCPM: $3.37 (+$0.14)

Interestingly a way bigger loss in requests and impressions on the madvertise side than on AdMob’s. Still, their results got a little better, maybe there’s even more room for improvement in the next months.

How much?

Here are the numbers:

AdMob:

3D Invaders: $295.55

AL Voice Recorder: $750.54

AdMob Total: $1,046.09 (+$166.26)

 

madvertise:

3D Invaders: ~$57.25

AL Voice Recorder: ~$76.63

madvertise Total: ~$133.88 (-$17.02)

 

Market sales: ~$114.46 (+$13.60)

In-App purchases: ~$12.39 (+$0.83)

Total: ~$1,306.82 (+$163.66)

A little increase but not $2000.

 

What’s next?

I didn’t reach my last month’s goal, so, again, it will be $2,000 for the month of July.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

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