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Income Report #17: Sept 12 – Aug 13

2013/09/09 / / 9 Comments

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. 

For all income reports, please click here.

 

The last income report lies back almost a year. We’ve had a big job at ANDLABS which consumed almost all my time and also stopped me from working on my apps and also reduced my post frequency. Since this job is done now, there will be more reports and even a newsletter.

For now, here’s a summary of the income my Android apps generated in the last year.

 

Which Apps?

3D Invaders – about 350,000 installs,

AL Voice Recorder – about 1,027,000 installs,

AL Voice Recorder Ad Free – 1,117 installs,

SmsToSpeech full – 750 installs,

The careful reader might recognize that SmsToSpeech full and AL Voice Recorder Ad Free have a decline in installs, which should technically not be possible. I ascribe this to a different way of counting Google is using.

 

Advertising Stats

Please read the second income report for an explanation of the following numbers.

Here are some statistics of the Ad frameworks I’m using. Unfortunately there seem to be issues with madvertise’s reporting system, which is why I’m only showing AdMob numbers here. To summarize madvertise’s performance in the last year though: It was underwhelming.

AdMob

Requests: 2,732,264

Impressions: 2,700,974

Fill Rate: 98.94%

Clicks: 95,954

CTR: 3.55%

eCPM: $1.70

House Ads: 104,351


Here’s the distribution over the months:

AdMob Income

AdMob Income Sept 12 – Aug 13

 

How much?

Here are the numbers:

AdMob:

3D Invaders: $1,596.55

AL Voice Recorder: $3,010,52

AdMob Total: $4,607.19

Market sales: ~$407.55

In-App purchases: ~$41.25

Distributed Google Play Sales, including In App Purchases

Distributed Google Play Sales, including In App Purchases

Total: ~$5,056.35

It’s obvious that my app’s performance was not good compared to the months before, where I put a little more emphasis on maintaining their market position. Still, $200-$300 extra on the bank account every month don’t hurt.

 

What’s next?

For now I will focus on the development of a new game. Hence I don’t expect my income to rise until it’s published.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

Android Income Report #16: August 12

2012/12/28 / / 11 Comments

Here’s August’s report.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $2,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 286,000 installs (+9k),

AL Voice Recorder – about 874,000 installs (+28k),

AL Voice Recorder Ad Free – 1,206 installs (+29),

SmsToSpeech full – 795 installs (+10),

About 38,000 new downloads in total.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 421,508 (-72k)

Impressions: 416,477 (-72k)

Fill Rate: 98.81% (-0.07%)

Clicks: 16,208 (-0.2k)

CTR: 3.89% (+0.53%)

eCPM: $1.68 (+$0.35)

House Ads: 15,145(+5,425)

Adjusted Requests:  436,653 (-67k)

Adjusted Fill Rate: 95.38% (-1.59%)

madvertise

Requests: 462.275 (-125k)

Impressions: 25,168 (-4.5k)

Fill Rate: 5.44% (+0.39%)

Clicks: 1,521 (-303)

CTR: 6.04% (-0.1%)

eCPM: $3.57 (+$0.09)

How much?

Here are the numbers:

AdMob:

3D Invaders: $193.19

AL Voice Recorder: $506.43

AdMob Total: $699.62 (+$49.70)

 

madvertise:

3D Invaders: ~$57.54

AL Voice Recorder: ~$32.38

madvertise Total: ~$89.92 (-$18.93)

 

Market sales: ~$84.94 (-$36.84)

In-App purchases: ~$2.54 (-$12.72)

Total: ~$926.59.82 (+$20.77)

What’s next?

I didn’t reach my last month’s goal, so, again, it will be $2,000 for the month of July.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

Android Income Report #15: July 12

2012/11/04 / / 12 Comments

July is over and so are August, September and October. A lot of you asked me whether this series would be continued or not. Yes, it will be. But in order to catch up I will shorten the August-to-October reports so that they contain just the essential information, not the comments surrounding it (no blabla, just numbers).

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $2,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 277,000 installs (+10k),

AL Voice Recorder – about 845,000 installs (+30k),

AL Voice Recorder Ad Free – 1,177 installs (+44),

SmsToSpeech full – 785 installs (+7),

About 40,000 new downloads in total.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 494,078 (-39k)

Impressions: 488,548 (-42k)

Fill Rate: 98.88% (-0.55%)

Clicks: 16,439 (-2.6k)

CTR: 3.92% (+0.55%)

eCPM: $1.33 (-$0.64)

House Ads: 9,720(+5,182)

Adjusted Requests:  503,798 (-34k)

Adjusted Fill Rate: 96.97% (-1.62%)

madvertise

Requests: 587,335 (-144k)

Impressions: 29,696 (-10k)

Fill Rate: 5.06% (-0.37%)

Clicks: 1,824 (+126)

CTR: 6.14% (+1.86%)

eCPM: $3.66 (+$0.29)

How much?

Here are the numbers:

AdMob:

3D Invaders: $195.50

AL Voice Recorder: $454.42

AdMob Total: $649.92 (-$396.17)

 

madvertise:

3D Invaders: ~$54.64

AL Voice Recorder: ~$54.21

madvertise Total: ~$108.85 (-$25.02)

 

Market sales: ~$121.78 (+$7.32)

In-App purchases: ~$15.27 (+$2.87)

Total: ~$895.82 (-$411.00)

What’s next?

I didn’t reach my last month’s goal, so, again, it will be $2,000 for the month of July. As I said, no blabla.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

Android Income Report #12: April 12

2012/05/13 / / 54 Comments

Edit: I totally forgot to mention this: Marc Galeazzi put together a list of income reports, maybe that’s some interesting data for you.

April is over, time to sum things up. I’m quite late this time, I apologize for that.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $4,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 245,000 installs (+13k), 15% active

AL Voice Recorder – about 740,000 installs (+40k), 20% active

AL Voice Recorder Ad Free – 1046 installs (+49), 35% active

Droid-Blog.net Android App – 477 installs (+24), 13% active

SmsToSpeech full – 759 installs (+15), 30% active

Only 53K new downloads. As you will see, there was a reason for that.

What did I do?

I tried a new ad network, SellAring, in the AL Voice Recorder. SellAring is an ad network specialized in audio ads. These ads are played in the timeframe the user is waiting for a called person to pick up a call. It needs at least four permissions, five other permissions can be added to increase efficiency.

The overall performance of the network was not satisfying. The fillrate started high but dropped fast. In addition, the new permissions stopped a lot of users from downloading the app which again resulted in a worse position on the result page for “Voice Recorder” in the Play Store. The users that updated or downloaded the app also didn’t like it, the comments were clear about that. On the pro side is the fast payment. It happened a couple of days after the month’s end.

By today, I’m not using SellAring anymore.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 591,169 (-95k)

Impressions: 581,342 (-92k)

Fill Rate: 98.34% (0.26%)

Clicks: 24,579 (-5.8k)

CTR: 4.23% (-0.3%)

eCPM: $1.56 (-$0.52)

House Ads: 741 (554)

Adjusted Requests:  591,910 (-95k)

Adjusted Fill Rate: 98.21% (+0.16%)

Madvertise

Requests: 1,357,737 (-193k)

Impressions: 106,949 (12k)

Fill Rate: 7.88% (1.76%)

Clicks: 3,603 (598)

CTR: 3.37% (0.2%)

eCPM: $5.76 ($2.75)

madvertise’s fillrate and eCPM got up a little again which is somewhat good news. The overall requests declined, I think this can be attributed to the SellAring integration.

How much?

Here are the numbers:

AdMob:

3D Invaders: $348.46

AL Voice Recorder: $557.95

AdMob Total: $906.41 (-$497.45)

 

madvertise:

3D Invaders: ~$477.57

AL Voice Recorder: ~$138.11

madvertise Total: ~$615.68 ($330.10)

 

Market sales: ~$84.32 (-$42.27)

In-App purchases: ~$9.59 ($1.65)

SellAring: $174.35

Total: ~$1,790.35 (-$33.61)

 

What’s next?

I’m still as far from the goal of $4,000 as I was in the last months. To be a bit more realistic, I will set my goal for this month at $2,000.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

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