Tagmoney

The Tumble Panda report

 

promoAfter I finished the last big customer project of my company, I spent a big part of my time on the development of Tumble Panda. It has now been nine months since the game was released to Google Play. Time for a recap.

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Income Report #17: Sept 12 – Aug 13

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. 

For all income reports, please click here.

 

The last income report lies back almost a year. We’ve had a big job at ANDLABS which consumed almost all my time and also stopped me from working on my apps and also reduced my post frequency. Since this job is done now, there will be more reports and even a newsletter.

For now, here’s a summary of the income my Android apps generated in the last year.

 

Which Apps?

3D Invaders – about 350,000 installs,

AL Voice Recorder – about 1,027,000 installs,

AL Voice Recorder Ad Free – 1,117 installs,

SmsToSpeech full – 750 installs,

The careful reader might recognize that SmsToSpeech full and AL Voice Recorder Ad Free have a decline in installs, which should technically not be possible. I ascribe this to a different way of counting Google is using.

 

Advertising Stats

Please read the second income report for an explanation of the following numbers.

Here are some statistics of the Ad frameworks I’m using. Unfortunately there seem to be issues with madvertise’s reporting system, which is why I’m only showing AdMob numbers here. To summarize madvertise’s performance in the last year though: It was underwhelming.

AdMob

Requests: 2,732,264

Impressions: 2,700,974

Fill Rate: 98.94%

Clicks: 95,954

CTR: 3.55%

eCPM: $1.70

House Ads: 104,351


Here’s the distribution over the months:

AdMob Income

AdMob Income Sept 12 – Aug 13

 

How much?

Here are the numbers:

AdMob:

3D Invaders: $1,596.55

AL Voice Recorder: $3,010,52

AdMob Total: $4,607.19

Market sales: ~$407.55

In-App purchases: ~$41.25

Distributed Google Play Sales, including In App Purchases

Distributed Google Play Sales, including In App Purchases

Total: ~$5,056.35

It’s obvious that my app’s performance was not good compared to the months before, where I put a little more emphasis on maintaining their market position. Still, $200-$300 extra on the bank account every month don’t hurt.

 

What’s next?

For now I will focus on the development of a new game. Hence I don’t expect my income to rise until it’s published.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

Android Income Report #16: August 12

Here’s August’s report.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $2,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 286,000 installs (+9k),

AL Voice Recorder – about 874,000 installs (+28k),

AL Voice Recorder Ad Free – 1,206 installs (+29),

SmsToSpeech full – 795 installs (+10),

About 38,000 new downloads in total.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 421,508 (-72k)

Impressions: 416,477 (-72k)

Fill Rate: 98.81% (-0.07%)

Clicks: 16,208 (-0.2k)

CTR: 3.89% (+0.53%)

eCPM: $1.68 (+$0.35)

House Ads: 15,145(+5,425)

Adjusted Requests:  436,653 (-67k)

Adjusted Fill Rate: 95.38% (-1.59%)

madvertise

Requests: 462.275 (-125k)

Impressions: 25,168 (-4.5k)

Fill Rate: 5.44% (+0.39%)

Clicks: 1,521 (-303)

CTR: 6.04% (-0.1%)

eCPM: $3.57 (+$0.09)

How much?

Here are the numbers:

AdMob:

3D Invaders: $193.19

AL Voice Recorder: $506.43

AdMob Total: $699.62 (+$49.70)

 

madvertise:

3D Invaders: ~$57.54

AL Voice Recorder: ~$32.38

madvertise Total: ~$89.92 (-$18.93)

 

Market sales: ~$84.94 (-$36.84)

In-App purchases: ~$2.54 (-$12.72)

Total: ~$926.59.82 (+$20.77)

What’s next?

I didn’t reach my last month’s goal, so, again, it will be $2,000 for the month of July.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

Android Income Report #11: March 12

March is over, time to sum things up.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $4,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 231,000 installs (+18k), 15% active

AL Voice Recorder – about 700,000 installs (+48k), 20% active

AL Voice Recorder Ad Free – 1013 installs (+49), 35% active

Droid-Blog.net Android App – 455 installs (+24), 13% active

SmsToSpeech full – 755 installs (+15), 30% active

14K less downloads than in February, a slow decrease regarding the growth but still fine.

What did I do?

Nothing new.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 686,761 (-5k)

Impressions: 673,586 (-7k)

Fill Rate: 98.08% (-0.28%)

Clicks: 30,474 (+10.2k)

CTR: 4.52% (+1.56%)

eCPM: $2.08 (+$0.79)

House Ads: 187 (-2,309)

Adjusted Requests:  686,948 (-7.5k)

Adjusted Fill Rate: 98.01% (+0.03%)

Madvertise

Requests: 1,551,268 (+369k)

Impressions: 94,877 (-48k)

Fill Rate: 6.12% (-6.02%)

Clicks: 3,005 (-1,731)

CTR: 3.17% (-0.14%)

eCPM: $3.01 (-$2.23)

AdMob performed awesome with an incredible CTR, I assume this is because of better ad content. madvertise sucked big time this month with only 6% fillrate, which is really not satisfying. Because their developer fund ended, a 40% cut applies to all earnings which causes the big loss in the eCPM. Its still slightly better than those of AdMob but if that changes, theres no more argument that keeps madvertise in my apps.

How much?

Here are the numbers:

AdMob:

3D Invaders: $508.39

AL Voice Recorder: $895.47

AdMob Total: $1,403.86 (+$525.04)

 

madvertise:

3D Invaders: ~$220.97

AL Voice Recorder: ~$64.61

madvertise Total: ~$285.58 (-$465.64)

 

Market sales: ~$126.59 (+$49.96)

In-App purchases: ~$7.94 (-$6.90)

 

Total: ~$1,823.96 (+$102.47)

AdMob outperformed madvertise by far this month, which is pretty sad because I like them. I hope this will change soon, we will see.

What’s next?

I didn’t reach the goal I set in the last month again, so it again is $4,000 for this month. I think this is impossible but I hope I will get closer. I will integrate a new ad network in the next weeks, so if you have any great tipps, let me know.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

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