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Income Report #17: Sept 12 – Aug 13

2013/09/09 / / 9 Comments

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. 

For all income reports, please click here.

 

The last income report lies back almost a year. We’ve had a big job at ANDLABS which consumed almost all my time and also stopped me from working on my apps and also reduced my post frequency. Since this job is done now, there will be more reports and even a newsletter.

For now, here’s a summary of the income my Android apps generated in the last year.

 

Which Apps?

3D Invaders – about 350,000 installs,

AL Voice Recorder – about 1,027,000 installs,

AL Voice Recorder Ad Free – 1,117 installs,

SmsToSpeech full – 750 installs,

The careful reader might recognize that SmsToSpeech full and AL Voice Recorder Ad Free have a decline in installs, which should technically not be possible. I ascribe this to a different way of counting Google is using.

 

Advertising Stats

Please read the second income report for an explanation of the following numbers.

Here are some statistics of the Ad frameworks I’m using. Unfortunately there seem to be issues with madvertise’s reporting system, which is why I’m only showing AdMob numbers here. To summarize madvertise’s performance in the last year though: It was underwhelming.

AdMob

Requests: 2,732,264

Impressions: 2,700,974

Fill Rate: 98.94%

Clicks: 95,954

CTR: 3.55%

eCPM: $1.70

House Ads: 104,351


Here’s the distribution over the months:

AdMob Income

AdMob Income Sept 12 – Aug 13

 

How much?

Here are the numbers:

AdMob:

3D Invaders: $1,596.55

AL Voice Recorder: $3,010,52

AdMob Total: $4,607.19

Market sales: ~$407.55

In-App purchases: ~$41.25

Distributed Google Play Sales, including In App Purchases

Distributed Google Play Sales, including In App Purchases

Total: ~$5,056.35

It’s obvious that my app’s performance was not good compared to the months before, where I put a little more emphasis on maintaining their market position. Still, $200-$300 extra on the bank account every month don’t hurt.

 

What’s next?

For now I will focus on the development of a new game. Hence I don’t expect my income to rise until it’s published.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

Android Income Report #15: July 12

2012/11/04 / / 12 Comments

July is over and so are August, September and October. A lot of you asked me whether this series would be continued or not. Yes, it will be. But in order to catch up I will shorten the August-to-October reports so that they contain just the essential information, not the comments surrounding it (no blabla, just numbers).

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $2,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 277,000 installs (+10k),

AL Voice Recorder – about 845,000 installs (+30k),

AL Voice Recorder Ad Free – 1,177 installs (+44),

SmsToSpeech full – 785 installs (+7),

About 40,000 new downloads in total.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 494,078 (-39k)

Impressions: 488,548 (-42k)

Fill Rate: 98.88% (-0.55%)

Clicks: 16,439 (-2.6k)

CTR: 3.92% (+0.55%)

eCPM: $1.33 (-$0.64)

House Ads: 9,720(+5,182)

Adjusted Requests:  503,798 (-34k)

Adjusted Fill Rate: 96.97% (-1.62%)

madvertise

Requests: 587,335 (-144k)

Impressions: 29,696 (-10k)

Fill Rate: 5.06% (-0.37%)

Clicks: 1,824 (+126)

CTR: 6.14% (+1.86%)

eCPM: $3.66 (+$0.29)

How much?

Here are the numbers:

AdMob:

3D Invaders: $195.50

AL Voice Recorder: $454.42

AdMob Total: $649.92 (-$396.17)

 

madvertise:

3D Invaders: ~$54.64

AL Voice Recorder: ~$54.21

madvertise Total: ~$108.85 (-$25.02)

 

Market sales: ~$121.78 (+$7.32)

In-App purchases: ~$15.27 (+$2.87)

Total: ~$895.82 (-$411.00)

What’s next?

I didn’t reach my last month’s goal, so, again, it will be $2,000 for the month of July. As I said, no blabla.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

Android Income Report #14: June 12

2012/07/09 / / 36 Comments

June is over and I’m far earlier with this report than with the last one, here it goes:

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $2,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 267,000 installs (+11k), 14% active

AL Voice Recorder – about 815,000 installs (+34k), 19% active

AL Voice Recorder Ad Free – 1,133 installs (+45), 33% active

Droid-Blog.net Android App – 530 installs (+19), 13% active

SmsToSpeech full – 778 installs (+11), 26% active

45,000 new downloads, that’s a not a good result.

What did I do?

Nothing big, a few bug fixes.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 533,586 (-52k)

Impressions: 530,543 (-49k)

Fill Rate: 99.43% (+0.51%)

Clicks: 19,134 (-3.9k)

CTR: 3.61% (-0.37%)

eCPM: $1.97 (+$0.45)

House Ads: 4,538(+3,261)

Adjusted Requests:  538,124 (-49k)

Adjusted Fill Rate: 98.59% (-0.11%)

Madvertise

Requests: 731,824 (-399k)

Impressions: 39,698 (-7k)

Fill Rate: 5.42% (+1.3%)

Clicks: 1,698 (+256)

CTR: 4.28% (+1.19%)

eCPM: $3.37 (+$0.14)

Interestingly a way bigger loss in requests and impressions on the madvertise side than on AdMob’s. Still, their results got a little better, maybe there’s even more room for improvement in the next months.

How much?

Here are the numbers:

AdMob:

3D Invaders: $295.55

AL Voice Recorder: $750.54

AdMob Total: $1,046.09 (+$166.26)

 

madvertise:

3D Invaders: ~$57.25

AL Voice Recorder: ~$76.63

madvertise Total: ~$133.88 (-$17.02)

 

Market sales: ~$114.46 (+$13.60)

In-App purchases: ~$12.39 (+$0.83)

Total: ~$1,306.82 (+$163.66)

A little increase but not $2000.

 

What’s next?

I didn’t reach my last month’s goal, so, again, it will be $2,000 for the month of July.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

Android Income Report #13: May 12

2012/07/06 / / 31 Comments

May is over and so is June. This tells you that I’m quite late with my income reports, I apologize for the delay. Here’s the May’s report.

If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $2,000 for the last month. You will see if it worked out.

For all income reports, please click here.

Which Apps?

3D Invaders – about 256,000 installs (+11k), 14% active

AL Voice Recorder – about 792,000 installs (+52k), 19% active

AL Voice Recorder Ad Free – 1,088 installs (+42), 33% active

Droid-Blog.net Android App – 511 installs (+34), 13% active

SmsToSpeech full – 759 installs (+15), 26% active

63,000 new downloads, that’s a bit better than in April, a good sign.

What did I do?

Due to the overall bad response, I removed SellARing. Downloads for the voice recorder have grown a little again since then.

Advertising Stats

Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.

AdMob:

Requests: 586,938 (-5k)

Impressions: 579,712 (-1.6k)

Fill Rate: 98.92% (+0.58%)

Clicks: 23,076 (-1.5k)

CTR: 3.98% (-0.25%)

eCPM: $1.52 (-$0.04)

House Ads: 1,277 (+536)

Adjusted Requests:  587,315 (-4.5k)

Adjusted Fill Rate: 98.71% (+0.49%)

Madvertise

Requests: 1,131,242 (-226k)

Impressions: 46,691 (-60k)

Fill Rate: 4.13% (-3.75%)

Clicks: 1,442 (-2,161)

CTR: 3.09% (-0.28%)

eCPM: $3.23 (-$2.52)

while AdMob stayed stable over all, I lost more clicks on madvertise than I received in total. I think I’ve never experienced such an immense loss in performance of an ad network before.

How much?

Here are the numbers:

AdMob:

3D Invaders: $252.38

AL Voice Recorder: $627.45

AdMob Total: $879.83 (-$26.58)

 

madvertise:

3D Invaders: ~$69.49

AL Voice Recorder: ~$81,40

madvertise Total: ~$150,90 (-$464.78)

 

Market sales: ~$100.86 (+$16.54)

In-App purchases: ~$11.57 (+$1.98)

Total: ~$1,143.16 (-$647.19)

A pretty bad performance for May. While I hope madvertise will recover a little, I of course already know the last month’s numbers. That’s a little asymmetric information, but you don’t have to wait too long until the next report is published, I promise.

 

What’s next?

I didn’t reach my last month’s goal, so, again, it will be $2,000 for the month of June. The June’s report will be published in the next week, so stay tuned.

 

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.

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