Johannes is the co-founder of Here’s August’s report.
If you are new to this series, let me explain it to you: Since Android is an open platform, I decided to be open about the income I’m making with my private Android apps too. In the last report I aimed to reach $2,000 for the last month. You will see if it worked out.
For all income reports, please click here.
Which Apps?
3D Invaders – about 286,000 installs (+9k),
AL Voice Recorder – about 874,000 installs (+28k),
AL Voice Recorder Ad Free – 1,206 installs (+29),
SmsToSpeech full – 795 installs (+10),
About 38,000 new downloads in total.
Advertising Stats
Here are some statistics from the two advertising networks I’m using, AdMob and Madvertise. Please read the second income report for an explanation of the following numbers.
AdMob:
Requests: 421,508 (-72k)
Impressions: 416,477 (-72k)
Fill Rate: 98.81% (-0.07%)
Clicks: 16,208 (-0.2k)
CTR: 3.89% (+0.53%)
eCPM: $1.68 (+$0.35)
House Ads: 15,145(+5,425)
Adjusted Requests: 436,653 (-67k)
Adjusted Fill Rate: 95.38% (-1.59%)
madvertise
Requests: 462.275 (-125k)
Impressions: 25,168 (-4.5k)
Fill Rate: 5.44% (+0.39%)
Clicks: 1,521 (-303)
CTR: 6.04% (-0.1%)
eCPM: $3.57 (+$0.09)
How much?
Here are the numbers:
AdMob:
3D Invaders: $193.19
AL Voice Recorder: $506.43
AdMob Total: $699.62 (+$49.70)
madvertise:
3D Invaders: ~$57.54
AL Voice Recorder: ~$32.38
madvertise Total: ~$89.92 (-$18.93)
Market sales: ~$84.94 (-$36.84)
In-App purchases: ~$2.54 (-$12.72)
Total: ~$926.59.82 (+$20.77)
What’s next?
I didn’t reach my last month’s goal, so, again, it will be $2,000 for the month of July.
Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.
2012/12/31 at 03:29
App development has interested me for a while and this past year I’ve been educating myself about Android and iOS apps. I have a few questions for you. If you wrote about this before you can just say that and I’ll search the blog more or you can post links if they’re convenient (I don’t want to help create more work for you!)
Why did you decide to drop the other advertisers and go with only these two for now?
When you display the ads in your apps, are you choosing one app and displaying one ad network in that app, or are you some how rotating and displaying both ad networks in rotation in the single app?
Your blog has really opened my eyes, and I hope you reach your $2000 goal in the upcoming months!
2013/01/08 at 22:13
Hi Steve,
Why did you decide to drop the other advertisers and go with only these two for now?
Because madvertise’s eCPM and Admob’s fillrate are high.
When you display the ads in your apps, are you choosing one app and displaying one ad network in that app, or are you some how rotating and displaying both ad networks in rotation in the single app?
Please take a look here: http://droid-blog.net/2011/08/19/how-to-combine-madvertise-with-another-ad-network/
Best regards
Johannes
2013/01/08 at 13:55
“Total: ~$926.59.82 (+$20.77)”
Is that the total of that month or the sum total upto that month???
I’m getting inspired if its the former.
2013/01/08 at 22:14
It’s the total… of that month :)
2013/01/08 at 14:00
Also, would you like to work on an app idea? It’s a game.
You”ll have to split the profits 20-90 after Google takes it’s cut.
What say? If you’re interested, holler back. If you share the code, or atleast tell me how you’re doing this and that. I need to learn game development from a live tutor.
2013/01/08 at 22:22
I do consultancy only publicly on my blog and in forums or on a hourly or daily payment base, no stake holding.
There are a lot of good tutors on the game development forums, for example on those of Libgdx or AndEngine.
Best regards and good luck
Johannes
2013/02/13 at 18:46
Hi,
How do you get so many clicks?
My app do get 35000+ impressions daily, but i hardly get 100 clicks.
Please suggest.
Any inputs would be apreaciatede
Regards,
rakesh
2013/04/21 at 17:29
Hi Rakesh,
please take a look here.
I hope this is helpful.
Best regards,
Johannes
2013/05/22 at 09:01
I agree how do you get so many clicks? Your eCPM is 100 times mine? I didn’t see anywhere to click or see?
2013/04/13 at 10:56
Nice figures.
One thing I can think of is broadening your type of apps a bit. I currently make almost 20k a month, but I tend to use some different strategies.
Check out my blog at http://www.themobilethinker.com if you’re interested!
Good luck!
2013/04/21 at 17:23
Hi dan,
thank you for sharing, awesome numbers!
Regards,
Johannes